Representation of Female Characters in Italian Television Commercials

Old-fashioned images are obvious, and since Gofmann analysis, there seems to be little change. His search is not exactly comparable to the search of GEMMA. Because it includes different eras, backgrounds and media. However, most of the detected expressions have multiple points of contact with Canadian sociologists' investigations. In particular, the role function of Gofmann, the relationship between masculinity and power and femininity, and secondary work are often related to family maintenance and home care, many of our samples, many housewives, It is seen in a few women workers. .

Since the commercialization of television in the latter half of the 1930s, women representatives on television screens have been subject to discussion. In the 21st century, the television station produced programs like Pan American, Angel of Charlie, and Playboy Club with the heroine, but they were still seeing a very patriarchal ideology (Ingham, 2007) . The article by Dominique (1979) "The Portrait of a Woman in the Golden Age from 1953 to 1977", the characters of women appearing on prime time television between 1953 and 1977 are not much expressed on television, Please think that as a strict role. This article will help me to lay the foundation for my research. Because I can put women's role in law and order. SVU line up with the previous character. Further research (Elasmar, Kazumi and Brain, 2009) shows that women play a secondary role, play a role of housewife, and are more likely to participate in romantic relationships.

Representing women on TV is a great value for female viewers because they regard strong people as role models. Singh, Vinnicombe, and James (2006) have studied women with professional spirit who are enthusiastic about drawing examples from various aspects of life. Television is one of them. They discovered that women are using women's characters as a role model on television. For example, "Buffy", "Alias", "Xena: The Warrior Princess" etc. Law and Order: An analysis of how female characters are analyzed in Special Victims serves as an example and provides tools for testing code used in female images.

For over two decades, ways have been drawn on television with a lot of attention from researchers. According to the survey, women are undervalued even for television programs, commercials, even cartoons, and it is normal for women to have a low rank if women are said to be occupations. Although much research focuses on how to describe adult women on television, there are only a few studies involving gender-based expressions on children's programs. Representation of sex in children's program is a problem as children start to watch television at a very young age and spend a lot of time to do so. Comics are particularly interesting because they are preferred formats for children from 18 months to 2 years old (Hapkiewicz, 1979).