Report From Web 2.0: More Creativity In This World Than the “CREATIVE” One

I spent two days at San Francisco Web 0 last week but I did not report the minutes - I think that blog shortages, bargains, Twitter, Jaikuing are not in progress - on broader theme of creativity in business I would like to comment

What is important is that despite the obvious self-satisfaction and calming echo room that promotes each other, the real creativity in the world of Web 0 can not be denied. And I am talking about the most pure form of creativity - build new buildings and imagine new shapes and shapes

Indeed, the way in which the original technology was reworked to challenge the old structure is actually better than the level of pure creativity we see in movies and television pop art. I know that this is the danger of hooligans and fools, but let's take Twitter as an example.

Twitter is a kind of performing arts - an internet platform that allows people to connect through their daily psychological records. That creator made a mix of McLuhan, Warhol, and Dada and sanctified digitization. Oh, yes, this is also the luxury of Proustian, self-absorption

Web 0 evokes people in the process of innovation and links technology to their, their, and my deeper needs. Yes, some people talk about 'monetization', but in some cases this is actually a retrofit, and the sudden and unexpected elegance of the new idea takes precedence. This may be another sign of the bubble, but the lack of commercial availability does not detract from its creativity. In fact, it may expand it

By contrast, the copy factory which accounts for the majority of popular culture is pretty tough. Television and movies (including the world of independent documentaries) are usually single-degree careers. Take out your protractor and innovate in phased practice. Some people used documentaries about spelling beats to hit home runs, and cloned troops rushed to other examples of compulsive small worlds including children: chess, ballroom dancing. At the same time, originality causes anxiety

In the past, the creative world appeared in the business world. Today, anti - induction of smell is another way

The role of creativity is to reveal not just facts but deeper and fundamental truth. Creativity is not a switch that can easily switch on or off. The last job of creativity is to tie everything to their lifestyle.

According to Adobe's annual survey, there is a disagreement in the concept of creativity and productivity. More than three quarters of respondents feel pressure to increase creativity. The problem is that productivity can be measured, but creativity can not be measured. Today 's business world is centered around indicators. I can not say that your creativity has improved by 85% this week. As a result, it seems that creativity is often underestimated, irritating employees, and being creatively stunned.

Have you heard that someone says "I do not understand at all" or "I am not a creative person"? People think that creativity is the talent of a few talent in the world, but others can not. Of course, some people are more creative than others, but it is fake that you say that you have no creativity at all. In high school art class, we have to make our own boxes with specific purpose and theme. Several kids chose the box to load video games decorated with Mario and Luigi. The other made boxes for his poker chips adorned with cards and suit. I can not think of anything.

You see on the paper that I'm doing more than fine. Graphic designer became a web designer and gradually became a very successful creative director. Cooperate with large companies, manage creative teams, travel around the world, win new wins by selling new business, as well as grasp the hearts of colleagues and customers. It reflects enough to confirm that I am dishonest with myself. I am deeply aware that I can not continue to be part of a culture that makes me feel free and dislike. Obviously, if I continue, my conscious ignorance will only lead to an auction for my soul.