Report: tobacco adverts target young Swiss

CIPRET wants Switzerland to adopt the global tobacco advertising prohibition recommended by WHO. Photo: Shiplet

According to a new study showing marketing weapons used by tobacco companies in this region, young men from Romance received 68 smoking campaigns on average weekends.

According to the survey released on Thursday by the Lausanne Smoking Information Center (CIPRET), tobacco advertisements are posted on more than 80% of newspapers and service stations, 84% of bars, cafes and night clubs.

The tobacco company promotes 34 cultural events and sports events (mainly music festival) and 22 major brands of Romando, half of which targeted minors.

CIPRET said in a report that traditional advertisements such as advertisement and media advertising are just a tip of the "bigger, more complex strategy" iceberg. This is the first one in Switzerland.

Companies hire and adopt new marketing approaches that are more subtle and more complicated than traditional advertisements, such as the use of experiential marketing to provide exclusive experiences and gather data to potential customers It is.

Michela Canevascini, CicheRET project leader, said in an interview with the news agency ATS, "The tobacco industry dispatches salespeople to participate in the competition, they collect personal information, then personal information or individual invitations I will send you a letter. "

The report points out that marketing is primarily targeting young people by using words or images that appeal to them, mainly at possible places or concepts of parties, holidays, successes and freedoms.

"The tobacco industry is looking for a young, vibrant and relaxing image," Canevascini said, hoping Switzerland will adopt the World Health Organization (WHO) Recommended Tobacco Advertising Prohibition Act.

"Like France, the smoking rate in countries that have adopted the ban has declined by about 7%," she said.

However, CIPRET believes that the original proposals on the new Swiss law currently underway are inadequate.

It is designed to prohibit the advertisement of cigarettes on mass media such as newspapers, magazines, cinemas, road signs, but does not include POS advertisement or event sponsorship.

In Switzerland, it is the only European country that allows advertisements of cigarettes in the media, and is one of the few countries that allows advertisements in public places.

Also, there is no limit to the amount of tobacco-related sponsorship in a particular cultural or sports event.

There are several major tobacco companies in this country, including Philip Morris International in Lausanne, UK American Tobacco Switzerland, Japan Tobacco International in Geneva.

The number of passive smokers declined from 26% in 2002 to 6% in 2012. This is mainly due to the fact that smoking bans were implemented in public places in 2010.

According to the 2006 pediatric journal, tobacco and alcohol advertising has a particularly negative effect on young people, and tobacco and alcohol companies tend to target vulnerable youth to this ad. This magazine reports that cigarette ads are more influential in attracting young people to acquire this habit than smoking families and friends. According to the magazine, one-third of all smokers are related to cigarette advertisements. Adolescent drinking also follows a similar trend, and many young drinkers are more likely to be exposed to alcohol advertisements

The main goal of tobacco advertisement and the advertisement of harmful tobacco to its young people is a young aim, and 3,000 children are starting to smoke every day, most of them are 10 to 18 years old. These children make up 90% of all new smokers. In fact, 90% of adult smokers say they first fired as teenagers (Roberts). These statistics clearly show that young people are the main target of tobacco war. - One of the biggest problems today is teens smoking. According to a website based on health, nearly 90% of adult smokers start smoking when they are in their teens and they are not going to fall in love. They may start with picking up 1 or 2 cigarettes from a friend at a party and then continue to purchase extra packaging. Soon they noticed that they can not have bags. They are used to the first thing in the morning, after meals, or during any stress period.