Rehabtronics Inc.: Technology Analysis

Company Profile Rehabtronics Inc. (Rehabtronics) is located in Edmonton, a spin-off company of University of Alberta (U of A) founded in 2005 by Dr. Arthur Prokhatska. There are currently 12 employees, mainly focused on developing technologies that enhance patient mobility. For upper limbs [1]. Typical causes of upper extremity injury are spinal cord injury and stroke to blunt force, nerve injury and disease from local trauma. Patients recovered from upper limbs need to repeatedly exercise to try "to retrain the brain". Rehabilitation usually involves stacking wooden blocks or concentrating on moving the worse ball in their hands.

Well, this tragedy may delay our efforts towards commercialization of Alphabet Inc. department and this technology in a wider industry. Later that day, Uber Technologies Inc.'s autopilot test car hit pedestrians in Tempe near Phoenix, causing regulatory investigation and some consumer safety. Defend opponents. The first deadly accident involving automatic testing of car and pedestrian death is a very important moment in the new industry. Companies such as Alphabet, General Motors, Uber, Tesla are investing billions of dollars to develop this technology. Most of the tests done on public roads proved to be no problem, and rare serious crash accidents did not turn out to be a mistake in technology.

Technical analysis - Nike is the leader in the world of sports. It is a technology that uses a high-tech system to lead Nike to the highest peak. The marketing information system Nike uses is highly effective for the company; Nike uses IT for three categories of economics: marketing information systems in innovation, splitting and differentiation from Nike business. Nike's leadership system technology plays an important role in the value of the company and IT, from product to development to sales. Nike is the top seller and manufacturer of the world's sports industry, can influence the environment and strengthen marketing. This strategy has increased sales of Nike products. (Gwendolycizon 2009)

Economic Analysis - Today, Nike plays an important role in the business world In the economic world, the economic crisis is the biggest threat to any company, including Nike. Before the economic recession Nike's economy will influence the impact of the previous Nike and the US recession. At the moment Nike products customers want to purchase will fall to low standards and Nike has worked poorly during the economic crisis. Since the Asian economy is based on the US economy, Asia is affected by the crisis and the product and manufacturing industries are mainly based in Asia in China, so the recession facing Asia will have an impact on Nike. In the economic crisis, labor costs and material expenses will increase. Nike will face low sales before the euro and Asian recession, although Nike's turnover may be low, Nike sneaker's turnover is stable. (Gwendolycizon 2009)