Recommending Continued Sponsorship of the Posse Ride

It is advisable to continue sponsoring Posse Ride This is a trip that recommends to continue to sponsor Posse. In order to maximize efficiency and profitability, we recommend the following changes in this program. 1) Repeat successful routes. 2) HOG members will participate in route selection. 3) Follow up to the Posse participants 30 days after the event is over. 4) Create spontaneity during cycling. 5) Increase employee participation in vehicles. These new initiatives will help you better understand your needs and build long-term relationships with customers.

2) Follow-up study after incidents occurred after 1 month: Harley Davidson made a prospective study after Posse Ride II. They show some differences in the measured variables. In order to understand the continuing impact of Posse Ride, we recommend that you follow up the investigation after one month. The ride experience is well absorbed by the rider's heart within a month and there is a possibility of having various perspectives. This is very beneficial for Harley Davidson as it gives insight into the long-term impact of Poseidon.

Harry proposed the idea of ​​Posse Ride II. That theme is rooted in the legacy of the wild West and the cowboy. While providing customers with adventure and challenge opportunities, it also provides managers a way to understand the success or failure of Posse Ride and Rolling Rrally. Posse Ride 2 starts at South Padre Island, Texas, on the US - Mexico border, and ends at Minot, North Dakota State on the US - Canada border. Harley Davidson uses a holistic approach to marketing. And it effectively integrates management with resellers, products, customers and communities by organizing events and gatherings based on a common patriotic theme. Management is not just about getting closer to customers. This is a customer. The dealer is not only a channel for Harley Davidson to sell motorcycles but also a branch office and major player, bringing customers closer to local history and business.

1) Harley Davidson should repeat the successful route. Route 66, Posse II, and other vehicles are very important for Harley Davidson's driver. Repeating these routes will attract more customers, as many people listen to their fellow stories with previous rides. A considerable time interval is required before repeating the route, but it is recommended to carefully repeat these vehicles. 2) Follow-up study after incidents occurred after 1 month: Harley Davidson made a prospective study after Posse Ride II. They show some differences in the measured variables. In order to understand the continuing impact of Posse Ride, we recommend that you follow up the investigation after one month.