I. The conclusion implies that expanding the online business of Wal-Mart is the most important opportunity to help companies more strongly position the company after 2014. Online retail and shopping sales are growing year by year, not only in the United States but also globally. Online shopping not only provides more convenience to customers, but also provides customers with more advantageous price as well as becoming more diversified and more cautious. Wal-Mart has a variety of products and prices (what customers want), but real stores do not have much convenience and discretion for online retailing and shopping.
Walmart Store Co., Ltd. (WalMart) is a global real store and online retail company. WalMart USA Division is divided into three parts. Next, the WalMart International division has branches in 26 countries and ends in the Sam's Club division. In 2011, the US division accounted for 60% of net sales and WalMart International accounted for 28%. Wal-Mart has a wholly owned subsidiary in China, Brazil, Canada, Japan, the UK, Mexico and Argentina. We operate six product units of food, entertainment, health, health, clothing and home at various shops such as super shopping center, discount store, community center (Reuters, 2012).
Walmart Inc. (formerly Wal-Mart Stores, Inc.) uses its generic strategy to achieve a competitive advantage based on low cost and corresponding low-cost international retail selling prices. The model of Michael E. Porter shows that companies are using a common competitive strategy as a general and fundamental way to effectively compete with other companies in the industry. In the business analysis of Wal-Mart, we maintain a competitive advantage through various strategies and strategies. However, the main general strategy of applications in business depends on minimizing costs. With this situation, the company can adjust the selling price accordingly. As Wal-Mart's SWOT analysis shows, minimizing selling prices is an advantage that enables companies to compete with other companies operating in the global retail market.
Wal-Mart has expanded its business using Ansoff Matrix, minimizing the impact of retail competitiveness. Given the saturation of the retail market, the company experienced the competitors' power, as demonstrated by Porter's Wal-Mart's analysis of five powers. Through multinational companies, companies use intensive growth strategies and common strategies to offset the negative impact of competition, especially in e-commerce environments.