Purina Petfood

The pet food industry has been in the pet food industry for decades and has occupied the majority of the international product life cycle. Processes involved in pet food manufacturing are becoming more standardized. No skilled labor or high-tech equipment is required in the manufacturing process. As the international product lifecycle shows, the pet food industry was born in developed countries, mainly in the United States.

Purina is a corporate brand with various products under the brand. Prinna is an umbrella brand. Under this brand, both cat food and dog food exist. The main brands are Felix, Bakers Complete, Winalot. Purina says, "Your pet is our passion." It reflects the loyalty and affection of the brand. Unfortunately, this brand is well known in the United States and Western Europe and is related to quality and nutritional value, but not well-known in the UK. The brand created its own website in the UK: purina.co.uk. This website contains all the information about the Purina collection and there are opportunities to build relationships with consumers through electronic communication. Consumers can easily update and propose

Nestle-Purina is one of the world's leading pet care companies with a 75-year history. Due to their experience and research, Nestle Puriner has developed many different products to provide a wide range of food choices. Each product is guaranteed and focuses on health and nutrition. Many scientists work every day to understand and satisfy all aspects of pet care. Because Purina maintains Nestle Purina for dogs and cats in 2003 for reasons that your pet is our passion The main brands are Felix and Go Cat in the cat division, Winalot in the dog division And Bakers Complete. Before getting used to communicating with various brands, Purina does not always communicate about its corporate brand. The Felix brand has its own advertisement and has been very successful using cats like Felix like Felix.

Products used for daily feed are labeled "Complete feed" or "Complete pet food" or equivalent in other EU languages. Products used for intermittent feeding are indicated as "supplement feed" or "supplement pet food", products with ash content exceeding 40% are indicated as "mineral feed". / In 2013, the EU newly set the upper limit of melamine content in canned pet food According to the detailed survey results on the 2007 pet food crisis, melamine in the paint for pet food cans could shift to food There is. The conventional melamine transition limit (SML) of food and feed is 2.5 mg / kg, and it is also applied to pet food.