Purchase Intentions of Luxury Fashion Among Generation Y

5.1 Main data The main data is data directly observed or collected from direct experience. This study collected the main data. Use the questionnaire to collect data from respondents and investigate the factors that affect the motivation to buy KLCC and Pavilion Mall Kuala Lumpur's luxurious fashion. Questionnaires will be distributed to 200 respondents of KLCC and Pavilion Mall. Respondents should answer all 35 questions listed in the questionnaire.

According to Bopeng Zhang's attitude toward purchasing luxury goods and willingness to buy to Chinese consumers in China. A total of 161 respondents were included in China and used regression analysis to analyze the study. The findings show that the brand consciousness of academic perspective, social comparison and fashion innovation of Chinese consumer forecasters for purchasing luxury goods is very important. This survey will enrich the current Chinese culture that influences luxury fashion products and willingness to purchase and provide evident evidence to Chinese luxury consumers.

Impact of customer's self-concept and lifestyle on purchasing luxury goods - Take Karachi women as an example

Luxury goods market is growing rapidly, it is important to understand the factors and variables that affect Malaysia's luxury goods generation. This survey is important for a variety of reasons. Factors influencing purchasing decisions or consumer behavior in high-level research have been done in the United States, Europe or Asia, but research on purchasing decision of luxury brand products in Malaysia is lacking. The only study was done by Khan and Khan (2005). This survey relates to gender differences in the purchase of luxury goods, and social impacts and marketing influences

The study focuses on Y generation including Malesian men and women. Y generation of this generation is between 20 and 29 years old. Choose this generation Y generation as they are college students, college students and young working adults. They are consumers and demonstrate their greatest purchasing power in luxury markets. A survey will be offered to generation Y to understand factors influencing decisions to purchase their luxury goods.