PUMA unveils Forever Faster brand platform

PUMA launched a new brand platform Forever Faster.

The new slogan will be promoted through a large global multimedia marketing campaign including TVC advertisements including the world's best sports representatives.

According to PUMA, Forever Fasters acknowledges players who are superior in their status through performance and personality.

Usain Bolt has the world's fastest character, Football figures Mario Balotelli, Sergio Aguero, Marta Vieira da Silva, golfer's Rickie Fowler, Lexi Thompson, and Forever Faster TVC's Ferrari Formula One Racing Team. I see these men and women in sports challenge tradition and take risks through determination, courage, confidence and happiness.

Adam Petrick, PUMA Global Marketing Director, says: "It is always faster for PUMA to announce a brand statement and to remind people that we will remain the fastest sports brand in the world."

"We have been considered a brand that constantly does not change the risk, and Forever Faster clearly expresses this, which we sell our brand and how we deal with product design and innovation We will change the way. "

During Japan and Asia, this week we will upload multi-platform media advertisements with OOH (Huge signs rules at Shibuya crossing, MTR platform at Tsim Sha Tsui Hong Kong Station, Fastest graffiti at Sogo no Sogo, Kuala Lumpur's Warp Wall Challenge) did. Domination in Singapore, printing, digital (page control of Yahoo and YouTube, to name a few)

Seoul movies will be released within a few days, Hong Kong film ads will be released in Asia Pacific advertisements.

Puma and Bolt co-produced as part of a global brand "Forever Faster" of a footwear company released last week. The digital part of the event includes Vine video, Twitter, Facebook posting, display advertisement called "Flock to Unlock" (TV commercial). Other players such as Mario Balotelli, Rickie Fowler, Bolt are also participating in Vines.

Adam Petrick, global marketing director of Puma, said in a statement, "Always remembering people to continue to be the fastest sports brand in the world earlier on PUMA as a brand statement." Forever Faster expresses this clearly, thought to be a brand that affects unchanged risk, this will change the way we deal with product design and innovation and the way we sell our brands. "

Puma operates "Forever Faster", a comprehensive advertising campaign that recognizes athletes who stand out by performance and personality. PUMA is promoted to be the world's fastest sports brand by being advertised in subway stations, signboards, TV commercials for trains, TV commercials, print advertisements and outdoor work in some of the world's major cities. Da Silva, the golfer 's Geoffler and Lacey Thompson, and the Ferrari F1 race team, always recognizing the players who highlight performance and personality, such as Usain Bolt, Football Idol Mario Balotelli, Sergio Aguero and Mata Vieira. The event is online at puma.com/ForeverFaster.