Puma launches ‘Forever Faster’ marketing campaign

Sports shoes and clothing brand Puma has launched a new marketing campaign using the slogan "Forever Faster".

The protagonists of the sports are Yushen Bolt of Sprinter, Mario Balotelli of football players, Sergio Aguero, Mataviela da Silva etc. Cast includes golfers Rickie Fowler and Lexi Thompson, and Scuderia Ferrari's F1 team.

Adam Petrick, global marketing director of Puma, said in a statement, "Always remembering people to continue to be the fastest sports brand in the world earlier on PUMA as a brand statement." Forever Faster expresses this clearly, thought to be a brand that affects unchanged risk, this will change the way we deal with product design and innovation and the way we sell our brands. "

As advertisements in this campaign may be considered shameless and adventurous, Blue Nose recommends using this ad alone. Anyway, advertisements can be seen below

Puma operates "Forever Faster", a comprehensive advertising campaign that recognizes athletes who stand out by performance and personality. PUMA is promoted to be the world's fastest sports brand by being advertised in subway stations, signboards, TV commercials for trains, TV commercials, print advertisements and outdoor work in some of the world's major cities. Da Silva, the golfer 's Geoffler and Lacey Thompson, and the Ferrari F1 race team, always recognizing the players who highlight performance and personality, such as Usain Bolt, Football Idol Mario Balotelli, Sergio Aguero and Mata Vieira. The event is online at puma.com/ForeverFaster.

Adam Petrick, global marketing director of Puma, said in a statement, "Always remembering people to continue to be the fastest sports brand in the world earlier on PUMA as a brand statement." Forever Faster expresses this clearly, thought to be a brand that affects unchanged risk, this will change the way we deal with product design and innovation and the way we sell our brands. "

Puma Forever Faster is a chief creative officer of JWT New York, Jeff Benjamin, Creative Director Dan Morales, Chad Baker, Betsy Decker, Donnell Johnson, Art and Design Director Aaron Padin, Design Director Graham Clifford, Chief Designer Soyeon Yoo, It was organized by designer Emely Perez. Planner Jessica Navas, Production Director Lisa Setten, Executive Producer Matt Anderson, Project Manager Olivia Edgren, Brian D'Entremont, Jayna Clarke, Puma Marketing Team Adam Petrick, Alex Lowe, Rachanee Charoenying

Forever Faster has the pleasure of being the first, being the pride of being the best, adapting to fun, but it is also a spirit beyond the boundaries of marketing activities. It shows the desire to rapidly identify product design and innovation, trends and styles and to put them in the market in more dynamic ways. In addition to the brand platform, Forever Faster is also a corporate idea. We will determine all fraudulent risks, risks and potential fugitive status. Follow that persuasive power. I will not wait to be paid. The possibility of impossibility is inevitable. It may be hostile. There is little anonymity. Call all people who follow their intuition. We will be faster when we are in the most primitive state. Usain Bolt is the world's fastest person (enough to say)