Public Relations Professional Licensing

Pioneer in licensing and PR PR There is opportunity to link the past with present in the PR field by acquiring a PR profession to build a strong future. PR settlers like Edward Barney (1891-1995) were considered "father of public relations", and Ivy Lee (1877 - 1934) was also considered "father of public relations", PR PR practitioner The eyes of the public and other expert groups who struggled to win gained respect and maintained legitimacy.

Like PR experts, the definition of PR is different. The two PR jobs are not the same. According to the Public Relations Association of America (PRSA), job responsibilities can include responsibilities such as media relations, marketing communication, social media, community relations, special events, crisis management, research, communication between employees. A typical day is to inform the public about the activities of the organization, to ask the media about specific issues, to advertise specific corporate initiatives to the media, or to distribute information and press releases outside the company. Public relations activities may belong to the field of public relations activities at government agencies, but roles include interpretation of policies, management of activities, and tracing political pathways.

PR experts show the face of organizations and individuals and usually clarify the official perception of their goals and related issues, mainly to the media. Public relations will promote the way organizations perceive by influencing the media and maintaining relationships with stakeholders. According to Dr. Jacquie L 'Etang of the University of Queen Margaret, a public relations expert said, "A discourse worker focused on adopting a rhetorical strategy to focus on communication and discussion and achieve business goals" It can be considered.

traditional From traditional media relations to focusing on the community. Shonali clarified that the publicity is not mere publicity. Publicity is more than media publicity. Especially in today's digital workspace, PR experts can understand viewers in more ways. These are not only media experts but also multiple stakeholders and will promote relationships with them. As Shonali said,