Prudential Financial

Three years passed since Prudential Financial acquired CIGNA's complete retirement business in 2004. One of the most complex and challenging problems in the past three years is an attempt to introduce a new culture to the company so that customers can adopt new ways and new ways to interact with Prudential's employees became. Chris Max was appointed president on behalf of John King, the first merger of Prudential and CIGNA in 2007. John has begun to approach his own cultural change within the newly merged organization, and Chris' mission is to ensure the continuity of a successful merger and maintain the momentum of cultural change. Chris is familiar with academic research and emphasizes that the success rate of M & A is very low, usually less than 25% (Bruner, 2002). As a result, we can not guarantee the long-term viability of this merger

Prudential Financial succeeded the IPO in 2001 and listed with capital of 3 billion dollars raised. In the initial public offering, Prudential has taken the initiative in retirement market and became the 11th largest asset management company based on assets under management1. Become a global financial services provider of growth and protect customer assets 2. Prudential Retirement is a business unit of Prudential Financial which specializes in providing retirement planning solutions to public, private and nonprofit organizations. , Investment management, integrated investment education and communication, trustee services