Proposed Strategic Change: Introducing the iPad

6 Where does the proposed strategic change start? Compared to Apple and Microsoft, you may think that the company is small, but compared to all the niche markets Apple is entering, Apple is like a giant company people expect. In fact, according to Newsweek, Apple achieved sales of $ 60 billion this year, the market value is the second largest in the United States of US $ 240 billion, second only to Exxon Mobil. What did you do when it went well?

On October 22, 2013, Apple launched the fifth-generation iPad called iPad Air and the second-generation iPad Mini called iPad Mini 2 with Retina display. iPad Air 2 will be released from November 1, 2013 from $ 499 and iPad Mini 2 will be released for $ 399 from November 12, 2013. In October 2014, Apple released iPad Air 2 and iPad Mini 3. iPadAir 2 is the first iOS device with a triple-core CPU and 2 GB of RAM. In addition to its thinner and faster than its predecessor, the iPad Air, it also has a Touch ID and a gold option. The design and hardware of the iPad Mini 3 are similar to the iPad Mini 2, but also include Touch ID and Gold.

The iPad is an Apple tablet - a family of touch screen devices that provide both mobile and computer functions. The iPad series has three models: iPad (renamed iPad Air in 2013), iPad Mini (small iPad version), and iPad Pro (big iPad version, professional designer). The lifecycle of the Apple tablet ranges from a half year (incomplete iPad 3) to 3 years (iPad 2). The new model will be released once a year. The iPad sales volume steadily increased from the 3rd quarter of 2010 (3.27 million units) to the 1st quarter of 2014 (26.4 million units), then began to decline, reached 13.1 million units in the first quarter of 2017 Did. The iPad price is between $ 1,129 (iPad Pro) and $ 399 (iPad mini 4). iPad is considered easy to use, convenient and convenient in every aspect of life and work.

The iPad has 8 versions. Prior examples of designs established in the first generation, some of which, for example the placement of home buttons, ran through all models. The 2nd generation iPad (iPad 2) introduced a new thin design designed for FaceTime video call, a dual core Apple A5 processor, and a VGA front and 720p rear camera. The third generation added Retina display, a new Apple A5X processor, a quad-core graphics processor, a 5 megapixel camera, HD 1080 p video recording, audio dictation and 4 G (LTE). Fourth generation added Apple A 6X processor and replaced 30 pin connector with all digital Lightning connector. iPad Air has been thinned for the first time since the iPad 2, adding an Apple A 7 processor and an Apple M 7 sports coprocessor. AppAir 2 adds an Apple A8X processor, an Apple M8 sports coprocessor, an 8 megapixel camera. , And touch the fingerprint sensor, further reduce the thickness