Proposed Internet Shopping Acceptance Model

Introduction: The rapid spread of technology and e-marketing shows the e-commerce evaluation e-commerce provides many business opportunities that affect the future development of the economy and the international competitiveness of the country. In the past forecast, we predict that the value of products and services purchased online will increase rapidly. The development of business-to-business e-commerce (B2C) has emerged and is changing rapidly in the past decade (Chang, Man Kit, Cheung, Waiman, and S. Lai Vincent, 2005).

Abstract: Many consumers in the US and Europe often shop on the Internet, but factors that study consumer online shopping are often fragmented. Therefore, in this paper we propose a framework to deepen researchers' understanding of consumer attitudes toward online shopping and intention to shop on the Internet. This framework is based on the construction of the Technology Acceptance Model (TAM) which is expanded by external factors and applied to the online shopping environment. In this review, attitudes towards online shopping and online shopping are affected not only by ease of use, practicality, entertainment but also by external factors such as consumer characteristics, context factors, product characteristics, and previous online shopping experience It shows that. And online shopping

Researchers proposed several models to explain the formation of satisfaction of online shopping. For example, Cheung and Lee (2005) proposes a framework for consumer satisfaction with Internet shopping by correlating end user satisfaction with quality of service point of view. The framework is shown in Figure 3. The ability to predict consumer satisfaction is extremely useful when designing websites and building advertising and marketing strategies. However, web designers need to pay attention to the nature of Web site functions such as navigation, visual, information design (Cyr 2008). Different functions have different impacts on customer satisfaction. If certain Web site features (such as content reliability, reading speed, ease of use, etc.) do not function properly, customer satisfaction will be greatly reduced