Product Success is Not a Reliable Indicator of a Company's Strength

Several scholars discussed the main causes of corporate strengths, especially when the powerful forces of globalization introduced some micro and macro environmental factors that assess the organization's performance (Ginter and Duncan, 1990; Nayak, 2011). An important area of ​​this discussion is whether the best way to build a company's strengths depends on the success of the product (market centered) or through internal activities. The second important point to promote this discussion is whether you can increase resources, competitive advantage, market trends, product innovation, product value, consumer groups, and customer loyalty.

The report emphasizes the importance of various factors that contribute to the company's success and its foundation. It draws insights from the success of the product and gives important considerations in the company's future growth and revenue generation. This is a necessary prerequisite for the company's strengths. Its contribution is important to the company's success, but various other factors play a more important role in determining the company's strength, so it is not considered a reliable indicator. The company's strength is to be able to control change and maintain competitive advantage over time.

Advantages and disadvantages are not weighted. Weight shows the importance of this factor and its impact on company success. The company's strengths lie in a variety of products. The AB-InBev product market is mainly beer. AB-InBev has a diversified product portfolio including a wide range of beers for various customers. Another powerful internal factor is the advantage of owning the packaging business. AB-InBev's ability to meet the needs of various customers is an advantage. As the world's leading brewer, AB-InBev has a big influence on pricing. Finally, AB-InBev has a big impact on advertising. As a sponsor of the 2010 World Cup, AB-InBev can make itself a better market. The internal weakness is the investment in our packaging company, which may adversely affect vertically integrated organizations and ultimately monopolize the market. AB-InBev invests heavily in promoting education and "responsible drinking"