Product Strategy: Boulder Canyon

Product Strategy Boulder Canyon's product strategy uses a dual adaptation where the product name and taste are changed. Many people in the United States know (or have heard of) Boulder, Colorado, but many outside the US may not know. If a foreigner wants to find the definition of the word "Boulder", he will find information on the rock, not Boulder Colorado, which is one of the healthiest cities in the United States (Page, 2010).

In 2003, a young mountaineer called Aaron Ralston began conquering the Blue Jung Canyon in Utah. When Boulder weight of 800 pounds moved, Ralston found himself trapped in the wall of the canyon, and his hand was crushed under the boulder. Six days after what he called "insufficient sleep, twist, rotation", Larston made a tough decision with his versatile tool to cut his arms and to free himself . Then he was taken back safely. Prosperi's luck changed, when he found himself in an 8 hour sandstorm he lost his way, he lost his way, and was alone. Prosperi survived ten days by drinking his own distilled urine and eating bats after failing to attract the attention of the two planes.

On December 21, 1928, President Calvin Coolidge initially signed a bill to approve the Boulder Canyon project as it recommended Boulder Canyon in Colorado state as the site of the dam, not nearby the Black Canyon. . On July 3, 1930, President Herbert Hoover signed the first bill for expropriation. During the dedication ceremony on September 17, 1930, Ray L. Wilbur Interior Minister sent silver spikes to the construction site and announced the name of the huge building Huber. However, the following Franklin Roosevelt democratic government continues to use the name Boulder Dam. It was not until April 30, 1947 that Hoover Dam was officially named by a resolution of the National Assembly.