Product Profile

Let's start with the most common benefits. With the recommendation system you gain insight into the customer and product base. The user's profile maintained by the recommender is based on their past dialogue with the project and enables powerful analysis through periodically generated business reports and dashboards. Such reports can avoid them as they can predict possible problems. Costs can be reduced by business decisions affected by analysis. More powerful is the "smart decision" that the recommendation engine runs every millisecond. The generated recommendations will shorten the time it takes to find the item and greatly increase the possibility of discovering other items of interest. As a result, users' loyalty and satisfaction with Web services are improved. In many cases, users interact with more projects, which increases consumption and increases revenue.

User Profile - Classify users and customer types and determine the identity of the primary user. Try to give them a fairly detailed explanation so that you can use these profiles to guide you through designing your products. These profiles are sometimes called "personal character" and need to be fictitious, but they need to be representative, realistic and reasonable. User goal - Once you have identified and explained the main user type, you need to decide the main goals that each user will use for this product. While this seems easy, solving potential problems to solve is often challenging. Since the targets for each user profile may be different, it is important to be able to view the targets based on the profiles associated with the targets.

In November 2016, Admiral Insurance released a new product, firstcarquote. This uses Facebook profile postings to determine the young driver's personality and risk profile. Facebook announced that the product was blocked because it violated its company's platform policy clause, media coverage expanded. The exercise may be a media gimmick of "fairly standard first new app" that allows Admiral to claim to be "the most popular car insurance products ever probably ever" at firstcarquote.com. After the first attempt failed, Firstcarquote resumed the mandatory "Login Facebook" personality test to replace the Facebook post analysis.