Product Life Cycle Analysis For The Apple Ipod

It's time to jog as the alarm clock rings and morning activities begin in the morning. After jogging in the morning, I listened to my favorite high energy time to wake the music while taking a shower. I said that the weather channel was a rainy morning, so I grabbed my umbrella and went to the door. While riding, I switched the news and French audio lessons. All of these activities are done using small devices that look ubiquitous. In recent years, we have been working with APPLE Computers Inc.

Apple iPod promotional communication should focus on Apple Computer's corporate strategy to expand market share. Since the iPod in the product lifecycle is still in the growth stage, the promotion of the goal includes not only all Apple products but also the iPod, (Purchase to buy "(Shapiro, 2002, P 445)" And persuade customers "on a continuous basis. To achieve Apple's goal, you need to implement a marketing mix that pushes the iPod through the distribution channel and pulls the iPod to the baby boomer by interrogating the intermediary about the iPod. Apple needs to use wholesalers of your iPod in its target market, offer sales incentives such as "Buy 100 iPods and become 10 free" and sell contests We have been awarded to internal sales staff, salesperson of Apple product of the award of best

Apple keeps making "circles" during the lifecycle of the iPod because it can extend the life cycle of every product. Sales of the first version of Ipod began to decline due to market saturation or economic downturn. However, using PLC as a strategic plan and tool, Apple can understand its "backbone" at the end of life and they will be able to understand their company 's products You have to do to increase or extend your life cycle. "When marketing people realize that no corrective actions are feasible, they shift focus from product to product to eliminate how they affect the organization" (U, L, 2006) and , They will create a hype around the product again by developing a new version of the product and encourage consumers to purchase "latest technology" products to do this