Product Life Cycle: iPod

Product lifecycle: Development for iPod iPod: iPod is a portable digital music player that can store up to 10,000 songs in a lightweight, thin, handheld device thinner than the two CD cases. The iPod features touch-sensitive navigation scroll wheels and buttons, as well as an intuitive interface designed for single-handed operation. The songs are saved in various digital audio formats for the best sound quality. iPod was born from the dream of an independent contractor and hardware expert, Tony Fadell, using MP3 player, building a Napster music sale service complementing it, and the company around them I will build it.

iPod touch is currently at the maturity stage of the product lifecycle. This is because iPod touch is a mere evolution of products that have been in existence for a long time. Competitors like Microsoft Zune just adopted Apple's design and technology, and the iPod developed multiple generations of "generations", each generation added new features and functions. Today, iPod touch is not just a music player, it can play video, run applications, and use it as an organizer. Such products may be difficult to classify using the product lifecycle model - is it an old iPod or a brand new product?

Apple keeps making "yen" during the lifecycle of Ipod because it can extend the life cycle of every product. The first version of Ipod began to show a decrease in sales; it may be due to saturation of the market or due to economic downturn. However, with the use of PLC as a strategic plan and tool, Apple understands that its "backbone" lifetime has reached the end, and in order to continue to see increased revenue, the product lifecycle is sequential It must be increased or decreased. "If you notice that a marketer is unable to take corrective action, the focus shifts to eliminating the impact of product on the organization." (U, L, 2006) They are new products We will develop the version and reproduce the hype surrounding the product. Encourage consumers to buy their "latest technology" products to do this

Product life cycle theory was originally introduced to explain the expected product life cycle of typical products from design to disposal in the 1950s and this period is divided into product introduction stage, product development stage, maturity stage and retreat stage . The purpose of managing the product lifecycle is to maximize its value and profitability at each stage. The life cycle is mainly related to marketing theory. This is the stage when the product first entered the market after being conceptualized. The goal of the launch of new products is to meet the needs of consumers at low cost and high quality products to obtain the best profit. The release of new products can be divided into five parts.