Product Endorsements by Celebrities

Introduction Endorsements are citizens' testimonials by celebrities or famous members, meaning civil proofs and product approval benefits. Basically, it is one form of advertising that companies advertise their products. It is also to celebrate the benefits of the product and to show its advantages in general. Product recognition is considered one of the most effective marketing tools for key elements of commercial advertising and marketing campaigns.

The aim of this research is to outline the conceptual framework that can be used to organize and guide future research to understand how cognition of celebrity products creates fairness for famous product brands and celebrities It is that. Diana Senno's research focuses on how celebrities and brands can add fairness to each other, thereby essentially affecting each other's interests. It examines the relationship between the spokesperson and the company, and how to obtain a strategic fit of the product by using the best fit of celebrities.

The purpose of this study was to discover the impact of source effect, nationality of spokesperson, and celebrity / product effectiveness against celebrity recommendation. The purpose of this research is to better understand the nationality of the spokesperson and adapt it to the advertising culture. According to Ohanian (1991), the three major dimensions of the spokesperson's reliability source are used to measure the spokesperson's source effect. The effectiveness of advertising is highly dependent on the customer's focus. In order to choose the right spokesperson, we need to better understand the product target market.

Celebrity advertisement is the use of portraits of figures for the sale of products and services. Celebrity advertising can be done with the support of celebrities, where celebrities agree that his or her portrait will be used for advertisements for a particular brand. Celebrity advertisements without celebrity's consent may become products that are called plagiarized items, including celebrity pictures or similarities of products. Celebrity support means that you use products or services that celebrities agree on and override other similar products or services. For this reason, the brand is targeting celebrities who seem to reflect the promising effect of advertisement. For example, keep in touch with regularly healthy celebrities to represent fitness and weight loss products, close to hair stars recognize specific brand of shampoo.