Procter & Gamble Rely Tampons Case Study

Abstract The aim of this research is to present the difficulties P & G faced in the early 1980s as there is a correlation between the company's Rely Tampon and Sickness Syndrome (TSS). In addition, the Food and Drug Administration (FDA) was able to manage medical devices including tampons, depending on how the company handled survey results before and after the new law was passed by Congress. After that, we analyze ethical problems related to this incident in SWOT analysis.

In this case study we will analyze the marketing plan and strategic choice of P & G's Light Liquid Brand (LDL). Procter & Gamble is the world's largest household and sanitary goods manufacturing company. By 1981, Procter & Gamble operated in 26 countries, total revenue reached 11.4 billion dollars, of which 90 products were produced in the United States. In case studies we do very detailed data analysis and reporting, such as company history and background, organizational structure, key factors for success in the market, advertising, sales, product development (PDD), manufacturing, finance etc. I will. And its light liquid brand (LDL). Highlights of the company's history, organization, and major success factors * In 1890, Procter & Gamble was founded with a capital of $ 4,500,000. Capital allows businesses to plan new equipment, purchase and develop new products

However, this momentum is trying to keep the tampon industry away. In 1975, Procter & Gamble began testing its unique futuristic new tampon called its first feminine hygiene product, Rely. It is shaped like a tea bag designed for lateral and longitudinal expansion and is made entirely of synthetic material. One of them is carboxymethylcellulose, or CMC, an edible hydrophilic component and is used for the production of ice cream for detergents. The CMC chip in the tampon make it very absorbable; it is said that some women can wear it for a long time.

In such cases, most women were recorded using super absorbent synthetic tampons, in particular Rely tampons made by Procter & Gamble. The reliable tampon is very absorbent and in fact makes it possible for women to flow through the menstrual period. Unlike other sanitary napkins made from cotton or rayon, Rely is absorbed using compressed beads of carboxymethylcellulose and polyester. In the summer of 1980, the Disease Control Center announced a report explaining how these bacterial mechanisms cause TSS. They also pointed out that the Rely tampon is more related to TSS than any other brand tampon. In September 1980, Procter & Gamble confidently agreed to provide a plan to recall Rely brand tampons to the market and inform consumers. The cases of reported TSS dramatically decreased since the 1980s. Animal experimentation