The influence of TV on child's behavior is a topic of continued interest to psychologists. In the survey, educators believe that television will replace other forms of socialization such as school and family. Psychological and government experiments and investigations by Congress have been undertaken to determine the impact of television on children's behavior.
The purpose of this research is to discuss the pros and cons of TV advertisements for children, to identify children's behavior and eating disorders, and to identify materialism, unnecessary purchasing, and important consequences leading to low nutritional foods. Researchers believe that advertising can lead to aggressive and violent attitude changes. According to the survey, children all over the world spend 3-4 hours a day watching TV. Initially, children faced problems in understanding TV programs. As a direct learner, however, they can make balanced decisions about good and evil under the guidance of appropriate parents. Therefore, it is recommended that parents' parents monitor children's television viewing habits. Due to its widespread impact, advertisers have a strategy to advertise their products to their children.
According to a report, one experiment examined the independent influence of TV program content (violence) and TV form characteristics (action level) on children's concern about the program and social behaviors after viewing. Pair of kindergarten children received two lab sessions and confirmed that the content (high or low) and the formal function (high or low action level) of animation and live TV program are different. Then, they play with toys, including clues to attack or pro - social interaction. Fast character movement encourages visual attention to the show; violent TV content does not attract attention. Regarding social behavior measurement, the strong influence of toys' signal is not related to the effect of television treatment. Aggressive toys produce aggressive behavior and social toys produce social behavior; in addition to the direct demands of game materials these patterns have some nonspecific, widespread effects includes.