Principles of Marketing' 2008 Ed.

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I introduce Ed Cicale, the latest member of the VINchain Advisory Board. Ed is Vice President (VP) of Autonation E-Commerce and Customer Communication, has over 30 years of marketing and advertising experience, and over 20 years of automotive marketing experience. Current job duties are the development of Web site marketing strategy, media placement, and AutoNation customer database for more than 250 resellers. In addition, he is in charge of Web site UX team and web site product development, media strategy and placement of AutoNation, and management and supervision of direct mail and e-mail customer databases. Ed has been involved in AutoNation since 1997 and has played an important role in developing third-party partnerships, search engine marketing, reputation management programs, AutoNation's capabilities in strategic brand platforms, and customer travel maintenance and customer communication programs I have played.

Ottman (2008) identifies some of the basic rules of green marketing that companies should communicate with consumers. She takes customer interests as a primary concern and incorporates the principles of traditional marketing into the green marketing theory. She argues that if a customer finds a profit at the time of purchase, she will have an incentive to purchase it. She also believes that green marketing improves productivity through product improvement, improves overall performance, and can be an effective source of new innovation. She explains green marketing as five simple rules According to Ottman (2008), if the company follows the rules, the company must succeed. In her five rules, the main concern is consumers, the main goal is consumer satisfaction.