Presentational and Structural Features of Two Adverts

Performance and structural characteristics of the two ads In the next lesson, we will explain and analyze the performance and structural features of the two ads. I will also explain the convincing device of advertisement. I will explain about two advertisements. What I discuss first is Christmas mobile advertisement, and I will explain what advertising designers are trying to do. The second ad is a shelter, I will explain the language of advertising emotions and persuasion and explain how this advertisement affects people's emotions.

When I was a boy, I had favorite advertisements. It is a characteristic that someone is driving a Christmas home. Obviously, they tried to sell the model For me, the advertisement was included in the warmth of a cold night car. Radio is playing songs well, everything is moving forward

Advertisements are often used for advertising and selling products. The two ads I analyze differ in that they are trying to promote their charity rather than selling things. In this article we will compare how they represent their charity. Both of these advertisements were televised in the basin soap opera, so I fascinated various viewers. The Institute for the Prevention of Disabled Children is aimed at children, teachers and guardians. When they notice the difference it tries to make people surrounded by children ignore it. The British Heart Foundation is trying to make all smokers recognize the effect of smoking. We mainly think that middle-aged people want socializing. The British Heart Foundation works hard to help you, NSPCC needs your help

The qualitative survey consists of two parts, a focus group and another interview showing the advertisement. 50% of respondents saw advertisements with celebrity products, while another 50% saw advertisements of the same products without celebrities. The aim is to investigate whether celebrities directly affect the choice of elderly women and to check whether the two groups are different.