Preliminary of the Ichitan Company

For our suppliers, we have experience that has never been before, so we need to tweak the new raw coffee beans. Therefore, it may be difficult to find. As the delegates said, they prefer organic best ingredients like water companies' teas, and they may find that coffee bean suppliers are more difficult. For manufacturers, when a company intends to bring new products to the market, they may need to spend a lot of money on the cost of the order. Order costs include variable costs and fixed costs.

From the business point of view, Ichitan's biggest competitor is Dashi, so the competition between the two companies is intensifying. One of Tan's long-standing marketing activities is the "cap cap competition". This includes a certain number of codes in the cap of every Dashi Green Tea bottle and the prize money is one million baht. Other small prizes include Apple's iPhone. In addition, Tan received a dramatic campaign by awarding Porsche once a month. For now, Tan's Facebook page has more than 5 million favorites, ranked second in Thailand.

When a high school marching band performed a demo in front of the city hall, Tan happened to be forced to donate one million baht to participate in the Dutch band competition. As Tan is not only a marketing guru but also a philanthropist, he gave money and the high school band took the first place from the Netherlands.

In 1999 Tan attended the Oishi Buffet restaurant after Khun Wanchai Chirathivat, Chairman of the Central Group, listened to an unlimited number of buffet restaurants in the United States. This new project is a huge success. Nonetheless, Tan wanted to spend more time with his family and officially resigned from the CEO of Dashi Group, which officially occupies only 5% of the company on July 29, 2010. On the same day, Tan later established a new company called Mai Tan known as Ichitan Group Public Company Limited.

On February 1, 2012, Facebook applied for initial public offering (IPO). According to the preliminary prospectus, the company aims to raise $ 5 billion. According to this document, the company's monthly active users is 845 million, and the company's Web site has 2.7 billion favorites and comments every day. After the initial public offering, Zuckerberg will hold 22% of Facebook's shares and will own 57% of voting shares. Underwriters valued stocks at $ 38 per share, and the company has been sold for $ 104 billion, the largest valuation of new listed companies so far. On May 16 th, the day before IPO, Facebook announced that it will hold 25% more shares than originally planned due to strong demand. IPO raised $ 16 billion and became the third largest in American history (following AT & T Wireless, only behind General Motors and Visa).