Prada: A Case Study

Introduction Miuccia Prada once said, "You acquire a way to show yourself to the world, especially today, the people are connected very quickly, fashion is a real-time language." Miuccia Prada and Prada brands , Evolved from unobtrusive high-quality leather products to listed companies with market capitalization exceeding $ 26 billion. By developing Prada as one of the world's top luxury brands we will provide an excellent case study to study how the strategy can open the way for the Prada brand's success.

People believe that the "Prada" product is sold only in the "Prada" store, the famous multi-brand store, and the POS store and belongs to the Prada group's Prada group and the selective retail network belonging to the "e" store Is recognized. Storage "There is a better explanation on the website, available only in certain countries / regions, purchases outside these point of sale are entirely at risk of the purchaser, especially in the authenticity of purchase.

Is Agostinho Prada related to the founder Mario Prada, the more famous Italian luxury brand? So far, the authors' research is not definitive yet. Indeed, when Mario and his brother Martino sold leather goods and imported British steam pants and handbags and opened their first Milan boutique in the name of "Fratelli Prada" in 1913, Agostinho Prada We already sell the Prada brand. Hat and men's clothing. Coffee state in Brazilian Saint Paul As the old Brazilian brands vividly show that 'desde 1876' ('beginning in 1876') means nearly 40 years than the heritage of Prada declared in Italy.

Born about a century ago, Prada House is known for its simple and elegant work. Prada of various brands also deals with leather products and clothing items. Prada is currently one of the most famous fashion brands in the fashion world, with popular perfumes, clothing collections and other accessories line up. Amateur chemist Prince George V. Machi Veri has established the Fragrance brand of Prince Mae Cerberi. The first three scents are Princess Norina, Queen of Georgia, Ave Maria. Not only famous for perfumes, it is also known for bottle design. Prince Matchabelli is considered to be representative of the royal family perfume

In the first quarter, you can see the brief history of Prada. Mario Prada is the founder of Prada. In 1913 he founded a store that sells some luxury goods. In 1919, the royal family of Italy became its consumer because of its good reputation. Over the past few years, the company faced many changes. After hundreds of years, Prada encountered a very challenging job. In order not to be hit by the world economy, it is necessary to expand sales. It plays an important role in its expansion. In the third part, you can understand how they come to China. Prada is a completely foreign-owned enterprise and this is not the only option Prada can choose. There are three forms of investment, namely, completely foreign-owned enterprises, Chinese-foreign joint ventures and expatriate offices.