PR Campaign Analysis for CAT Footwear Launch

Activity analysis Caterpillar Inc. is one of the world's leading brands in construction, mining equipment and other specialties. They have been operating for more than 50 years. Caterpillar has sold machinery and construction machinery, but expanded the company and began selling clothes and shoes. In addition, in recent years, we saw that their clothing lines expand from the use of construction workers to today's everyday casual wear.

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When you start the Kickstarter event, many PR and marketing companies will contact you to provide the service. At some point it feels a bit like a vulture trying to aim for hopeless entrepreneurs being pressurized to the target. If you are planning to use a PR company or a marketing company, decide in advance who you want to work with and ignore the many requests received during the campaign. We will not invest heavily in campaigns, but if the budget is large, we invest in Facebook to gain insight into the users who succeeded in bringing in sales. To be honest, given the time to do this, you should concentrate on making new and better content to allow you to attract your base and spread them messages to their friends You may think. Since the Kickstarter event is exciting, the word-of-mouth strategy becomes particularly powerful in this short period of time.

I will think publicly seriously. PR was originally an important part of the release strategy. Unfortunately, I did not expect PR of this event to be so difficult. They are excited about the cloud funding software, but journalists and bloggers want to try these apps and try them. Ideally, their readers would also try downloading these apps. Fortunately, the emoji cup of the stool protects our PR activities. About a week before the event began, we sent an emoji cup to the various blogs and friends we followed. For example, I sent a man who was defeated by Apple to Mashable's Christina Warren. I did not send mugs to reporters, but posted a nice post to Mashable. This may be a fortuitous coincidence, but I think the cup will help to send a message around the Mashable office.