Positive Female Role Models Eliminate Negative Effects of Sexually Violent Media by Christopher J. Ferguson,

In validating the hypothesis, Christopher J. Ferguson chose 150 students from Southern University. Men accounted for 50.7%, women accounted for 49.3%. Most students are from Hispanic origin. The independent variables used are as follows. Neutral performance does not include sexual content nor violent content, sexual violence shows women's negative depiction, and sexual violence shows strong independent women's characteristics (Ferguson, 2012). Six TV programs were chosen to express strong independent women and disadvantaged women.

Much of the discussion has focused on the potential negative impact of sexual violence on the viewer's attitude towards women. A potential problem in previous literature is that the description of sexuality and violence is confused with a subordinate description of the role of women. Current research addresses this issue by randomly assigning young people to view neutral media and sexual violence media with inferior or strong female characters. Women looking at the media of sexual violence are more uneasy and men watching media of sexual violence are more negative to women, but only when female characters are subordinate. Even when a strong female character appears, the sexual and violent content does not affect the attitude of the audience, so you can see that these are not important factors affecting the variables.

Adverse effects of violence against media on society Given the importance of social learning in promoting violence, we should pay close attention to the various examples presented to each other. Almost all families have a strong role model of television. Over the past few decades, television has become a source of more knowledge than any other type of knowledge dealer (such as books and newspapers). - Over time, people will wait for the next big box office article, the next episode of their favorite home comedy, or the latest news, but that what they saw might affect them Whether you understand. As our violence in the media and entertainment world increases, it can affect the way people act against each other.

The concept of social learning has been the core for understanding the influence of modern media. For example, scholar Christopher Ferguson is a major model for understanding that the general attack model (GAM) rooted in social learning and cognitive theory influences attacks and violence for decades It is pointed out. GAM is described as "learning aggression through activation and repetition of cognitive scripts and dullening of emotional reactions by repeated exposure". However, Ferguson points out that its usefulness has been discussed and proposed for paradigm shift, pp. 65, 27; Krahe, 2014)