Portfolios of the Poor: Highlights Segment

"Poor portfolio" is a book written by four authors who provide insight about the economic life and struggle of the world's poor through the portfolio they collect. In particular, India, Bangladesh, South Africa are concerned about a wide range of expenditure, savings and lending habits. Poverty in the world today is an immediate problem. There is no clear answer to the problem of the astronomical level of the poor on the planet living under adverse conditions.

We emphasize here to emphasize that the working class is not the same as the poor. In many cases, when a liberal talks about the working class, they confuse this part of the population with the actual poor. And they are 30% under the American family. As Williams clearly pointed out, the working class is actually made up of Americans in the middle. The median income for 2008 is $ 64,000, 50% of households. "This is the real 'middle class'," Williams explained.

Peru has five population socio-economic classes, A to E, A wealthy, B middle class, C middle class, D a working class and low income household, and E a minimum poor . Due to the complex social structure of Peru in 2018, these departments are expressed as 'crude' by the Ministry of Finance Miguel Planas, some classes earn money from illegal transactions, which are included in GDP There was not. Poor family

Revenue segmentation is a common demographic variable to determine the purchasing power of consumers. This does not mean that entering the lower level segment of the "bad" category is not the target of any brand. As Prahalad's article "Wealth at the bottom of the pyramid" points out, there are many research cases in which international companies have targeted this low-income group, especially in developing countries such as India, China and Brazil.

If you are convinced that you have the opportunity, that is, under what circumstances you judge what causal relationships are explained, you can design a product portfolio strategy to solve each selected market segment. I also know the scale of each market segment. This is important in predicting the potential for revenue. Market segments (through designs) discovered using result-based market segmentation techniques have all the features of a superior market segmentation methodology. The result-based segmentation group contains homogeneous groups, mutually exclusive, collectively detailed, highly operational groups