Porters Five Step Analysis of UMUC Haircuts

UMUC Haircut has been a success for nearly 20 years, but recently it is facing the threat of future and business success. I write this document and inform Myra (owner of the UMUC haircut) about her business impact and general strategy for known threats. Finally, I would like to propose which UMUC haircut needs improvement in which strategic business field. I will adopt the inbound marketing approach and take action as soon as possible to increase brand exposure and customer information.

The most important aspect of the haircut business model that can be improved in case of UMUC haircut must be customer (customer demand). The overall profit model is built on two facts. One thing is that people want to come here to UMUC. Second, these customers return customers at a rate that boosts profits. To achieve these two goals, you need a comprehensive scheduling tool to benefit customers and manage employees. Cloud-based open planning applications have the secondary function of enabling simple transparency and using older planning data to form more profitable business models. Myra Morningstar provides perfect flexibility with a constantly evolving schedule.

In the final stage of the analysis we recommend that you use an IT solution that uses customer scheduling software to help manage the UMUC haircut customer program. The software I saw is BOOKFRESH scheduling software. With this software, customers can specify Myra's schedule and can easily see it from computers used in workplaces, homes, and mobile platform devices as well. This adds another way to schedule appointments, but eliminates many of the unnecessary steps that existed before the process flow. This simplifies the process, making it hard for customers to get out of UMUC haircut, as most people date themselves and old methods still exist. After all, this creates more income for UMUC Haircuts and adds a small fee to the salon.