Porter Analysis of the Zara Fashion Chain

Potter Analysis of Zara Fashion Chain Zara Fashion Chain currently has 546 stores in 30 countries, of which 340 are outside Spain, total sales in 2002 was 2,914, 3 million, definitely It is a locomotive of the group (Inditex, 2003). . In 2002, it accounted for 33% of the group's total sales, accounting for 72% of the group's total sales, contributing 540.4 million pounds to gross profit (Inditex 2002 performance announcement, 2003). In addition, Zara had 75-90 new stores in 2003, which accounted for the largest share of group stores (total number of stores opened in 2003: 260-315).

This case paper will conduct a commercial analysis of Zara, the most profitable and famous fast-fashion brand of Inditex Group, the world's largest fashion distributor. In this analysis, we evaluate Zara using the Porter model, check supply chain management, and define the current IT assignment. Next, this article describes the cost and benefits of upgrading to a new operating system. In this article, we will consider whether Zara needs to upgrade the POS terminal after considering all of the above factors.

In this article we will use literary articles and other academic materials to consider a strategic supply chain plan to make Zara better than our competitors. This report examines the supply chain model of other fashion retailers and shows how Zara masters the supply chain model and gains advantage. The report also reviews the following areas. I. Organization's Origin and History II. Please check the supply chain model of Zara. It is one. New Product Design Bay - In terms of physical fitness, everyone has their own characteristics and habits that make themselves strange and interesting. These characteristics make us ourselves, even if we think they are jealous, they still make us beautiful in some way

Zara is an internationally managed fashion company and is part of the other five clothing retail chains. Spain's Inditex (Industria de Diseno Textil) is the owner of the chain, and Zara is the most successful chain. The founder and owner of Inditex is Amancio Ortega, the wealthiest man in Spain. In May 2001, it was greatly affected when Inditex was first released. - American culture experienced an incredible fashion trend from the traditional Victorian dress from the 1800s to the rock T - shirt from the 1980 's. This constantly changing timeline of fashion is casting doubt. What is the reason for this different style? Given the social situation of the entire era, you can see that clothing is directly related to the current lifestyle.