Political Persuasion Ethics: An Analysis of The Daisy Girl Ad

Advertising often uses persuasive power to inform viewers, in fact, it is the most important aspect of advertising. If it is unconvincing, the advertisement will be a dialogue between the communicator and its recipients. The basic purpose is to persuade and provide information, but it is up to the audience to distinguish factual based information from unethical persuasion strategies. Personnel want consumers to act or believe in some way. Whether the pursuit of action is positive or negative ultimately becomes a problem.

A half century later, we lived in the world of negative political advertising developed by Daisy Girl, but there are some strange aspects of this story. First of all, it is a famous advertisement, but the advertisement is known Daisy girl is running only once. Secondly, it did not even mention the name of gold water. Finally, when advertisements were broadcast, advertisements were often confirmed as victory by mistake, but LBJ's chances of gold water were minor. There are more than 20 ads from the LBJ camp - a humorous and informative, dark and neurotic advertisement. Daisy became a landmark of this era, not because Johnson first appeared in 1964; we mainly remember it for an innovative approach to negative advertising.

On September 7, 1964, a 60 - second television commercial changed forever the politics of the United States. A 3 - year - old girl in a simple dress counts the sunny, spotty field Daisy petals. Her words were replaced by a task-controlled countdown followed by a massive nuclear explosion in the form of a classic mushroom. If it is only implicit, the message is clear: Presidential candidate Barry Goldwater is a genocide that threatens the world's future. Two months later, President Lyndon Johnson won easily, the emotional political attacks were essential, horrible and dangerous.

Perhaps one of the most controversial advertisements was Lyndon Johnson 's Democratic "Daisy Girl" ad in the 1964 general election. This is known as Lyndon Johnson 's response to Republican candidate Barry Goldwater which he says to consider nuclear war in Vietnam. Advertisement immediately caused controversy and stopped broadcasting after the first broadcast. The key point of this ad is the young girl 's countdown and nuclear explosion trying to calculate petals of petals. The approach taken by this advertisement may be to exploit the possibility of nuclear war proposed by Barry Goldwater as a tool to scare voters. If nuclear weapons are used during the Vietnam War, the result is disastrous. The basic intent is to blame the way of Barry Goldwater and advertisements are marked as attacks or negative advertisements as Vietnam should continue throwing bombs rather than end war in a more brutal way It was.