PEST-C Variables; Push, Pull, and Convergence Marketing Strategies

(1) Provide some observations on PEST-C variables related to global marketing. Global marketing is defined as winning a commercial advantage over global marketing or opportunities to achieve global business differences, similarities and global goals. The mission of the marketing manager also includes "squeezing out coins from activities." Essentially they add value added that will be responsible for their activities and will help to increase the psychological value of consumers.

The term "push-pull" was established as a method of integrated pest management (IPM) in 1987. This strategy uses a mixture of behavioral modification stimuli to manipulate the distribution and abundance of insects. "Pushing" means to prevent insects from being repelled from being driven away from protected resources. "Pull" means to attract pests to capture crops to be killed using specific stimuli (chemical pheromone stimulation, pheromones, food additives, visual stimuli, genetically modified plants etc.) . Various components are involved in implementing a push-pull strategy with IPM.

The push-pull strategy is described in Pyke et al. It is conceived as Pest Management Strategy (IPM) of. Push-pull technology is a strategy to control agricultural insect pests by attracting attractive source (pull) plants using propulsion (push) and capturing them. This approach maximizes the effectiveness of behavioral manipulation stimulation by integrating additive and synergistic effects of its use. It can also reduce pesticide input (Cook et al., 2006). Another way that may affect pests is irritation. As the number of predators increases, pests by the no-till method appear to decrease dramatically. For example, it reduces squatting (Onychiurus spp.)