PEST Analysis of Sony

Pest analysis of Sony's pest analysis is another marketing tool. Pest analysis analyzes market changes caused by political, economic, social and technical factors. Changes in political factors are related to one's domination of the other. For example, the increase in private health care and privatization is a conservative government. Changes in economic factors include changes in activities at the lower end of the product price range, such as economic recession. For example, rising interest rates have caused enterprises to fall into recession, leading to lower layoffs and spending levels. Social factors include changes in lifestyles and attitudes.

Another strategic tool to help evaluate Sony's strategy is PEST analysis. It is a useful tool to understand the "overall picture" of the organization's operating environment (Bowman & Faulkner, 1996). PEST analysis is a framework for classifying environmental impact into political, economic, social and technical forces (Jones & Hill 1992). Especially in emerging markets, these factors are important as they may affect Sony's supply-demand level and its cost. In addition, PEST provides the most insightable insight into Sony's strategy to show the possibilities and direction of Sony's market growth (emerging markets) and declining (developed country markets). More importantly, PEST analysis shows whether Sony's business activities are worth incorporating into new markets and new countries. Therefore, PEST analysis using SWOT and Porter's Five Forces model helps to examine the strategic direction of Sony.

Sony's strategy is being analyzed using SWOT analysis, Porter's competitiveness model, PEST analysis and strategic group analysis. These tools provide the deepest insight into the company's strategy. This is because we are analyzing the company's competition, competitive advantage, internal and external environment. By understanding this, companies can maintain market share in developed country markets, import new products into emerging markets, achieve higher sales growth, ultimately gain greater market share I can do it. Therefore, these tools are important for evaluating the company's strategy as it not only takes into account existing factors but also predicts future changes. In this way, Sony can adjust the strategy according to the business environment.

The figure below shows the PEST analysis. Pest analysis is a very phenomenological concept in marketing. This concept is used to identify the external environment of the business. When analyzing the external environment of a business, it is easy to eliminate external threats. PEST is an acronym for politics, economics, society and technology. The following table shows McDonald 's worldwide ownership ownership status. The number of stores increased from 30,497 in 2007 to 32,487 in 2009. However, according to the data, the number of stores owned by McDonald's (direct ownership) decreased from 8082 stores in 2004 to 6,177 stores in 2009. The number of data already provided in the merchant list has increased.