Persuation Paper

Whether or not to pay salaries to players while watching college students participating in sports. "NCAA has enacted the rules and rules that the university should follow, one of the most important rules is that student athletes should not receive scholarships except tuition and residential scholarships" (Winn ). In 1999, "Higher Education Chronicle" investigated the statistics of athletes on "NCAA Top League Graduation Ratio of Scholarship". 51% of football players and 41% of male basketball players graduated within 6 years (Meggyesy).

Carl's comment: The author of this book has an interesting approach to effective communication and persuasion through neuroscience, psychology and economics. Our idea is to bridge the gap between what you are trying to communicate with the audience and how the audience perceives the audience. This book attempts to attract our "primitive brain" or its so-called crocodile brain. The human brain evolved into three parts. The original reptile brain develops first, then the midbrain, and finally a more complex new cortex develops. Reptile brain mainly deals with survival and feelings. For example, desire for escape and mating, the midbrain understands more complicated situations such as social interactions, new cortex can understand complex matters like mathematics.

Influence (use of influence and convincing strategy to others). Robert Cialdini, who runs a restaurant in Chicago, told the people, "Please call me if the plan changed." He began asking people "If you change your plan, can you call me?" As a result, the cancellation rate increased by 3 to 30%. Conflict management (negotiation and solution of differences) A ​​negotiator with emotional ability is likely to reach a favorable agreement for both parties. Mark Park Follett said the two sisters competed for Orange. They did not realize that one sister wanted a cake to peel and another sister wanted to make juice. They divide it into orange instead of breaking it in orange color in a smart way

By definition, diplomats are negotiators. Diplomatic negotiations can be carried out through persuasion and compromise, temptation and pressure. When negotiating, diplomats have to coordinate between conflicting interest groups. The big obstacle in all diplomatic negotiations is that we can not understand the various spirituality and values ​​of foreign countries. With the development of communication and increased use of multilateral diplomacy, the role of diplomats in international negotiations is not as important as their actions.