Persuasion and Message in the Movie Bravehart

The movie is about the war between England and Scotland. Scottish brave knight (William Wallace) led his Scottish people to fight England several times, which threatened the king of England. King British sent his French daughter to negotiate peace with a barbarous warrior. At the beginning of the scene, security guards wore aged clothes and approached a beautiful princess. When the princess recognized Wallace as a barbarian, the princess's eyes were full of anxiety.

Message characteristics: The nature of the message plays a compelling role. Sometimes both sides of the story will help change attitudes. If people do not have the motivation to process this information, as long as the number of arguments presented in persuasive information influences the change in attitudes, more discussion will result in greater attitude changes . Cognitive pathway: messages can appeal to individual cognitive assessments to help change attitudes. As a central way of persuasion, motivate to present data to individuals, to evaluate data and to draw conclusions about changes in attitudes. In the peripheral approach of changing attitudes, I recommend individuals to see from the information sources, not seeing the contents. This is common in modern advertisements featuring celebrities. In some cases, please use doctor, doctor or expert. In other cases, movie stars are used for charm

Why is the "path" that viewers follow when listening to persuasive information or reading or reading? An important prediction of ELM is that the attitude-changing attitude via the central route will have different effects via attitude changing peripheral path. Petty and Cacioppo explain as follows. Attitudes of clues change (Petty & Cacioppo, 1986a, p. 21). Naturally, these are important consequences. Of course, persuadants know how to make change in attitude last longer, strongly influence behavior, strongly hope for strong resistance to change. All these two persuasion processes occur on the receiving side and need to be understood.

Persuasion has a definition. Persuasion is the process of changing beliefs, attitudes, intentions, or actions of others by using conscious and unconscious use of words and words-independent information (Ilardo, 1981). Persuasive communication is "to strengthen or change the message of reactions of others or others in any way" (Stiff, Mongeau, 2003). A persuasive speech is usually designed to influence individuals and groups to accept certain beliefs and positions. A persuasive speech requires a strong listener's attention and a clear understanding of the audience. A persuasive speech indicates that the speaker should have 5 levels of understanding (Flacks, Rasberry, 1982). Audience, behavior to be taken