Personal Sales

Personal sales Individual sales refers to the sale of specially designed information to prospective customers, and there are various forms such as face-to-face communication, personal communication, personal conversation, etc. Usually, Unlike advertisements, personal sales information is unique to individual prospects and can be easily changed if the intended action is not taken. However, personal sales are much more expensive than advertising and are usually only used when high costs are required.

Personal sales ($ 100,000) are average sales. Box.com (file sharing solution) starts with the most difficult group sharing user, and Box sales representatives are building relationships with more and more users of each client company. Box then sold a small account to the Stanford sleep clinic and the researchers needed an easy and safe way to save the experiment data log. Today Stanford Hospital is running in Box. Complex sales will not work here. If you start with trying to sell the president of a university with an enterprise solution, the box can not be sold out.

If Black first tried to approach President Stanford and persuaded him to run Box at a big company, he would fail. By focusing on personal sales, Blake gradually proved the value of his company, with a small turnover ranging from $ 10,000 to $ 50,000. It has become a multi-billion dollar company. This is more common with ZocDoc. ZocDoc helps people find and schedule medical schedules online. The doctor charges several hundred dollars a month to join the network. The more doctors, the better the network. The better the network, the more customers register to find a reservation. Therefore, ZocDoc has an in-house recruitment team that has no choice other than finding outstanding salespeople. The more a salesman brings a new doctor, the better the network will be. wait

L'Oreal will oversee the sales staff through personal contacts. A supervisor is a high-level sales representative who is trying to help solve obvious problems by visiting sales representatives at work. Their goal is to support sales representatives and evaluate their performance. Another way L'OREAL identifies the problem is a sales report that includes the number of calls made, the number of orders accepted, the miles transferred, the business day, and the new account of sales. L'Oreal is mentioned as one of the most successful companies in the world and leads the hair cosmetic market, but there are some weaknesses to organize sales force. It is organized by product specialization, but each sales representative pays special attention to each product line, but it also has major disadvantages.