Pepsi Blue Case Study

Pepsi Blue's case study In the 1990's, PepsiCo launched new products, planned a global brand's brand change campaign to increase sales, revitalized the stagnant brand, and supplement the relationship with other companies did. The gap between sales and market share is expanding. In 1993, Pepsi began marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was originally listed in the United States, was unable to earn more than 2% of its sales.

In October 2008, PepsiCo redesigned its logo and announced that it will change many products in the beginning of 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max started using all lowercase fonts for brand name. The brand's blue and red earth logo has become a series of "smiles". And the central white band was produced at different angles depending on the curvature of the product until 2010. PepsiCo announced the logo in the US at the end of 2008 and was later announced in Canada in 2009 (a new country of the first Pepsi outside the United States), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina , Argentina, Costa Rica, Panama, Chile, Dominican Republic, Philippines, Australia. In other parts of the world, a new logo was released in 2010. The old logo is still being used in some international markets and has been abolished recently in France and Mexico. The UK has started using the new Pepsi logo on cans, orders differ from the United States

The Pepsi logo is used from 2008 to 2014. In October 2008, Pepsi announced a brand new logo, but it was not effective until the end of 2009 when the use of the last logo was completed. Pepsi earth is two-dimensionalized and the design of red and white is smiling. The font used in this logo is almost the same as the Diet Pepsi font from 1975 to 1986. The "e" shape of "Pepsi" resembles the shape of the previous Pepsi. From the 1930's to the late 1950's, 'Pepsi Cola on the spot' was the slogan most commonly used for old radio, classical film, and later television era. That change (considered when Pepsi was used for only 5 cents) was used in various forms for various lyrics. With the rise of the radio, Pepsi advertised the product using a young, up and coming actress called Polly Bergen. "