Peer Pressure and Consumer Behavior

In this article I will explain the impact of pressure from peers on consumer purchasing behavior. First, consider the origin of peer pressure that may affect various groups, then consider the negative side and the positive side of peer pressure, and finally the effect that this phenomenon has on consumers and the marketing staff I will analyze how it can be done. This phenomenon is useful for them. We can define the pressure of the same age, the same socio-cultural category, or a group of people sharing the same interests as pressure to change the behavior, ethics, or attitude towards various aspects of life I will. Match with other people

Most people think that pressure from their colleagues is negative - it affects involvement in adolescents' dangerous behaviors - but the pressure from their colleagues is also positive and healthy It influences behavior. As your child is under pressure to take medicine and drink alcohol, their friends may also have a positive impact and force them to resist these dangerous behaviors. not. There are several different types of fellow pressures including positive, negative, verbal and non verbal. On the other hand, aggressive pressure from colleagues may promote her as a fitness partner for your daughter's best friend. "I really want to be a track team," she may say. "Can you train with me? We can use this exercise, after you have finished you can catch up with your TV show."

Please feel your colleague's pressure. Three items on Peer Pressure 's humanitarian behavior scale (Rafferty, 2009) are used to examine how the presence of colleague pressure affects human behavior. It asks about the frequency of pressure from colleagues perceived at the 5-level Likert scale (1 = not, 3 = sometimes, 5 = always) Make more contribution. Internal reliability of this scale is very high, Chronbach's a = .90

Support for pressure and breach from colleagues. Megens and Weerman (10) reported that teenagers reported support from friends' friends and support for a six-point breach. For example, a teenager is asked whether their friends think it is fun if he or she showed abnormal behavior. The answer is given on a 5-point Likert scale, and I fully agree with completely opposing. Higher scores indicate that young people have experienced more pressure from their peers. Cronbach's alpha reliability is .82 and .84.