Panera: A Competitive Plan For Success

When you pass the door of Panera Bread, the lights and decorations make you feel quiet, and the fresh scent of the bakery surrounds you. All details are carefully adjusted to ensure high quality diet experience with reasonable price. Panera's complex concept began with a biscuit company and a fast food restaurant called Au Bon Pain and cooperated to find a useful niche between fast food and gourmet (Repetti & Vincelette, 2005). By 2003, the company gained considerable income through royalties and fees paid by franchisee members by selling raw fabrics to franchisees through their stores (Repetti & Vincelette, 2005).

- How do you improve the differentiated strategy used in Panera Bread? This strategy is the key to the success of Panera Bread, which enables the company to have better competitiveness and to have multiple competitive advantages. Without this strategy Panera Bread can not achieve this success in a highly competitive industry. 6) What does Panera Bread need to do to strengthen its competitive position and business prospects compared to other restaurant chain competitors? We have seen Panera Bread growing every year, and there will be big development in the future.

Every company needs to make a strategic plan. The foundation for strategic success is a competitive strategic plan. The competition strategy is defined as "concrete details of a game plan that ensures that management competes successfully and competitive advantage outperforms market competitors" (Peteraf-Gamble-Thompson, 2013). In addition, the competitive strategy helps companies provide market position and advantage by identifying two key factors. The second case study focuses on Panera Bread. Established in 1981 by entrepreneur Ronald Shaich. The company's mission is "to prepare a great deal of bread in all respects." Panela succeeded in its competitive strategy to make it superior to its competitors.

There are several important success factors in evaluating the competitiveness of restaurants in the same strategy group as Panera Bread. Panera, Chipotle, Starbucks worked very well in this evaluation, but I think the factor of success is important. Panera also gives Starbucks little advantage. In the restaurant industry, the brand image is very high based on important success factors, because the public is watching you or your restaurant. Though these three companies are performing well in this field, I think that it is slightly superior to Panera and Chipotle due to the international influence of Starbucks.