P&G Turns the Tide With a Flood of Print and TV ads

How do P & G use a super bowl advertising campaign designed well for printing, TV, direct mail, to invalidate negative publicity over Tide Pods?

Internet meme spreads in the country of mama. In other words, my mom does not even know what the meme is and tido pod knows

"This is not a joke," my mother indignantly said. "Children think these tide detergent pods are sweets and they are eating them!"

In fact, this promotion is not good for Tide and its parent company, global consumer goods company, Procter & Gamble.

The view of popularity is that the detergent box designed by the company is interesting and looks vibrant.

Under Radar, the company has closed the factories in Kansas and Iowa State and is conducting negative publicity activities to relocate part of its business to West Virginia and Ohio. Tide Pod's tsunami does not save their image

Whatever you look at it, the best thing for the tide is to bring out the problematic product and apologize.

Instead, imagine my surprise when I read the newspaper on Sunday morning at Super Bowl LII. The tide is overflowing!

Symbolic tidal detergent cans and rainbow filled pods are packaged in targeted advertisements, grocery announcements, pharmacy advertisements and coupons. Ticket coupons are also posted in newspapers on black and white news pages.

I'd like to know what happened. The answer came out as soon as I saw the Super Bowl. Google Google!

In the case of tidelands disguised as other product advertisements, the Twitter field can be borrowed. What is the cost of calculating the airtime?

@ AdWeek We bless you that P & G is doing smart activities even with Twitter account. There are tweets to brave people, "How about Pods?" In most cases, people respond well.

Print media is very impressive, I think Tide Advertising work has been completed. But the next day I received a Tide-heavy P & G coupon in my mailbox.

Yesterday we received local food notice from a local specialist dealer and the route of the mailman has saturated. There are Tide kettles and pods that account for a quarter of coupons for mom and pop ad shoppers.

The TV commercial succeeded and was awarded Super Creo with Super Bowl's best campaign.

If the purpose of the Tide Super Bowl campaign is to clean up their images, they will definitely move the ball to Low Field.

Sandy Hubbard is a printing company marketing strategist. She has planned long-term sales and marketing with affordable tools and your own staff. Find an @ sandy hubbard on Twitter on Wednesday afternoon at 4 pm ET, help # PrintChat, host Deborah Corn @ PrintMediaCentr and provide active online discussion for printers and print lovers.

Procter & Gamble invests nearly $ 10 billion annually on television, print advertisements and online advertising, making it the world's largest marketing company. (Procter & Gamble's advertising expenditure reached $ 9.3 billion, Marketwatch 2012) But the company has recently discovered the benefits of cost-effective social and digital media and is gradually drawing attention in this area. It is more cost effective and equally efficient. Traditional Media In the competitive FMCG industry, the P & G brand is very important to the company. Building a brand image takes a lot of time and money because of large-scale research and development (R & D), innovative packaging, securing inventory, and persuasive integrated marketing communication and reliable service support . However, the company seems to be compared with its own reputation rather than its own brand.

This is what happened several years ago. I am an advertiser and I work with many of the most popular brands such as Microsoft, Procter & Gamble, Volkswagen, Intel and Hyundai. I am the champion of figures, society, TV, printing, and every marketing channel. I have the biggest budget, the best salary, and my career prospect smiles at me. But I am boring and unhappy ... Some things are gone, I do not know what it is. "After I graduated I traveled all over the world.When I arrived in Japan I found a cool company selling good quality low cost running shoes I bought the right to distribute shoes in the US I am surprised A worldwide consumer brand company encourages people to do more physical exercise and link it to reality and emotion.The name of the company is currently Nike.