Overview of the Company: Ogilvy & Mather

Introduction Ogilvy & Mather is one of the largest advertising agencies in the United States, specializing in so-called brand management. Company history Ogilvy was established in 1948 by British advertisement settler David Ogilvy and is now a legend of the advertising industry. Ten years after quitting the ad, Ogilvy & Mather opened his own agency and received financial support from his brother Francis. S. H. Benson Ltd., another shop in London, also invested $ 45,000, but Ogilvy insisted that he hired someone who knows how to operate the agent.

In 2014, they left Ogilvy & Mather (a part of Ogilvy & Mather Worldwide) at the Sao Paulo office and joined AKQA, a digital agency that is also a WPP company like Ogilvy & Mather. Everyone became creative director of AKQA and opened the first office of Brazil (also in Sao Paulo) in a space called Casa AKQA. DM: It takes about 1 month to create. It happens very quickly. It is co-produced internally by AKQASãoPaulo and AKQA London in-house. The original concept came from Sao Paulo - we are a better office, and London has about 500 people. I introduced the concept and talked with Usher and his boss. After that, we got approval, we went to the AKQA office in London. They have a huge technical team. We work closely with the technical team staff there and talk to them through Skype every day for one month! This is a great teamwork

David Ogilvy, known as the father of advertising, founded a small advertising company that did not have two employees and customers in 1948 and is now known as Ogilvy & Mathers - one of the world's largest advertising companies It is one. David Ogilvy is the brains of other companies' copies that have played an important role in building enterprises as industry leaders with 450 offices in 169 cities, Dove, Rolls-Royce and 169. David Ogilvy is known for knowing the most popular viewers and spends a lot of time investigating consumer behavior and patterns. David Ogilvy is often regarded as an innovative role-based marketing. He is convinced that the success of product promotion is based on information about consumers. By accurately understanding the target audience, he becomes an incentive marketer.

In the 20th century, Ogilvy & Mather debuted with an advertising tool for the dress shirt for the next 25 years called "Hathaway Man" which was carefully selected first. Other original Ogilvy ads were Rolls-Royce and Schwepps. Founder David Ogilvy thinks that effective advertising will produce a product image that will not disappear in consumer mind, and we believe that sports should always be smart, stylish, and "first class". Under his leadership, David Ogilvy became an industry legend, his book "Ogilvy & Mather" became a textbook for advertising, and advertising agencies became a star in the advertising industry. Ogilvy & Mather finally merged with the original parent company England group Mather & Crowther. Over time, Ogilvy & Mather is proud to be "the most international locals in the area". The Ogilvy & Mather office represents four major areas of promotion, PR, advertising, direct marketing.