Overview of Green Washing Perpetrated by BP

Green Wash (Green Wash): fake information spreading to present a public image of which the organization is responsible for the environment. In order for big companies to maintain market leadership today, they must consider their public image and consider advertising strategies to advertise their products. Over the years the system has become very complex and has become quite doubtful. In order to earn money, the company wants to lie, change his logo, and even change the company name sometimes, in order to make my name and image publicly available to the public.

However, according to a more detailed analysis, BP advertisement and PR in the marketing mix are designed to make it look more environmentally friendly than it actually is. This term is called "green washing" and makes small environmental concessions. According to the Advertising Standards Bureau, the improvement of this phenomenon is becoming extremely serious. According to a survey by consumers, the consciousness of the green problem Although height is recognized, there are also confusion and lack of basic problems. And ethical requirements and its true meaning. http://asa.org.uk/ Download 23-09-10

BP's oil spill is causing concern about greening. This word was built by New York environmentalist Jay Westerveld (1986). This means fraudulent use of green PR or green marketing to arouse people to think of company policies and products as environmentally friendly. BP TV advertising focuses on topics such as biofuels, alternative energy, carbon emissions, green flower logo, "slogan of" over there ".

BP is still in a troubling phase. It wants to be a beautiful Hannah Montana's role, but it shows the conflict of obscene MTV to the world. BP promises at least in the opinion of the public that it "goes beyond oil", but that "dirty oil company's behavior" has not changed. Deepwater Horizon 's environmental and public disaster revealed the enormous natural and BP costs. Do not pretend that you are not. Summarize your story and make it important to you and your customers. What is different about you, what makes you natural? Are you faster, bigger, more experienced, cooler, get closer to customers, or are you more reliable than others? Make your organization stand out, emphasize your strengths, and what is important to you? Even if your advantage is not big compared to others, you need to build from it.