Overview of Estee Lauder

why? Beauty business is one of the most profitable markets in the world. Despite global economic challenges, the beauty industry has grown tremendously. Americans spend only 8 billion dollars each year to buy cosmetics. (Priority expenditure in 1999) EstéeLauder is a pioneer of cosmetics. The company has made a tremendous contribution to the cosmetics industry in the 67 years since its foundation.

There is a beautiful legend about how Estee Lauder EstéeLauder started selling perfumes. A young Miss Loader came "inattentively" to the biggest perfume store in New York to divide her perfume bottle on the floor. The buyer asked about this wonderful smell and the store just signed a contract with Estee Lauder. Heinz In 1896, Henry Heinz walked through New York and saw a shoe store advertisement that offered customers "21 style shoes". By analogy, he decided to use their ketchup and seasoning "Selection of 57". This number has nothing to do with the actual number range, but Heinz likes it. It left a deep impression on the buyer

Estee got a master's degree in business from the Stern School of Business at New York University and came to the United States from Russia in 2008, where he attended college and began working as a marketing representative at Estée Lauder. She likes her job, but I can not deny the pressure to wear brand clothes. Due to the nature of salary in the beauty industry, the budget that she can assign to clothes is very limited. After leaving Estee Lauder, she found her first sample sale. This is a sample sale by Marc Jacobs. He spent $ 200 to buy $ 2,000 items. This is her moment - the reason why subscribing millions of email lists is the only way to understand these events. This is how she joined Shop Drop and eventually became the CEO.

Since 1946, the cosmetic company was founded by Joseph Lauder and his wife, Estée Lauder, has grown into a multi-billion dollar empire spanning cities and content. Today, Estee Lauder is one of the world's top cosmetic brands, with sales estimated at $ 8 billion in 2010. (Elcompanies.com, 2011) The company manufactures skin care, makeup, perfume and hair care products. With more than 31,200 employees in Japan and overseas, we operate in 150 countries and regions. The company has famous brands such as Aramis, Clinique, Bobbi Brown, Tommy Hilfiger, Donna Karan, Smash box. Some product lines such as Clinique and Bobbi Brown specialize in cosmetics, but other products such as Donna Karan and Tommy Hilfiger are focusing on various products such as perfumes, accessories and apparel. (Elcompanies.com, 2011)