Out of Home Media Performance

Poster Performance Index PPI measures advertising effectiveness of poster advertisement based on three criteria.

PPI is a service tool for APG | SGA customers. For advertisers, it is a convenient monitoring and benchmarking tool that you can refer to as a quantification (OTS), advertisement pressure (GRP), cost per thousand OTS (CPM) 1, in addition to regular coverage calculations. Indicator opportunities also enable qualitative validation based on poster - based communication. The PPI survey relies on repeated investigations, and the results are systematically integrated into industry-specific databases. As the database broadens, advertisers can continually improve the efficiency of poster communications.

1 APG | In the case of SGA, the evaluation of SPR + poster's specific contacts is a decisive factor in pricing the roadside and station panels. More information on SPR + Swiss Poster Research Plus: www.spr-plus.ch

Random sampling, number of participants: 388 people spent in the target area of ​​Bern, Bill or Thun in the last 14 days, using public transportation for at least 3 days in a week

Procedure: Implement a personal online interview immediately after the poster event. Duration: Maximum 15 minutes Executor: Innofact AG (Zurich)

Are there any differences in type (users of public transportation, pedestrians, car drivers), reasons (during work, school trips etc) and travel times?

Digital out-of-home (DOOH) refers to digital media for advertising and marketing purposes outside the home. This includes outdoor (OOH) displays, digital bulletin boards, or digital signage that can be used to remotely change advertising content using addressable electronics, LEDs, and screen technologies. It does not include vinyl or static billboards, bus shelters or other static displays or panels. This term is sometimes referred to as digital outdoor, sometimes abbreviated as DOOH. The term digital outdoor (DOOH) is commonly used in connection with advertisement-based networks, but it is also used in digital billboard networks. Digital networks based on home advertising space are located in various places, such as local restaurants, clinics and even the most important air pumps.

A home network device is a classification of home appliances that play digital media by accessing a home network. This is possible from a personal computer to a digital media player (I will explain it soon). This comprehensive term includes various electronic products, but only the relevant types are listed below. NAS device is a special computer for storing files accessible via network. They save your media and allow you to search them using another device (usually via Wi-Fi). Normally, there is no keyboard, mouse, screen on the NAS box. They are pure storage that you can connect to your home network. They are not the most exciting objects, but they can end the work. When referring to home media server hardware, most people refer to NAS devices or converted PCs. Most NAS boxes are DLNA servers