Orthopaedic Device Company Depuy

In 2010, Depuy, a subsidiary of Johnson & Johnson's orthopedic equipment company, recalled metal on metal (MoM) ASR and ASR XL hip replacement system to the international market. These products were recovered because of the high failure rate (Cohen 2011). If you do not simulate the situations on the spot, average design and implementation will be impossible, affecting the hip replacement device. As more than 93,000 devices are installed, litigation is in progress due to product failure.

In January 2013, the US medical device company DePuy remembered the knee and hip replacement system. These devices are made of metal layers and shavings are loose - it can hurt the patient. Similar problems are likely to occur in 3D printing components (called layer separation). The TGA revision proposal is part of efforts to strengthen supervision and prevent such problems. In doing so, the TGA must balance patient accessibility to protect the public from damage caused by properly supervised and untested equipment. All of these are in medical systems already under economic pressure.

PatientAR is an augmented reality platform developed for medical device orthopedic surgical companies and enhances communication between patients and patients through state-of-the-art technology to realize interaction and induction for knee fracture. It is designed to be used simultaneously by doctors and patients to visually review surgical planning to understand the outcome and risk of surgery. To deploy the application, you need a tablet or phone with PatientAR installed. First, the doctor logs in to create a new patient profile or select the previous patient's profile. Second, the doctor needs to ensure that the patient signs the application for approval and fills out the patient's basic information and diagnosis in the application. Alternatively, the doctor can upload a fracture / fracture x-ray. Then select the prosthesis to use for surgery and point the device camera to the patient's knee.

Looking at the company I looked up, I found that Instagram is a great opportunity for J & J Depuy Synthes. Depuy Synthes is a subsidiary of Johnson & Johnson specializing in orthopedic surgery such as knee and hip replacement surgery. The orthopedic medical device market has become a commoditized market, and the company is striving to differentiate its products from its competitors. In addition, more and more patients begin to understand their medical options and are beginning to express their preferences to the doctors. As a result, medical equipment companies are proactively seeking ways to increase their brand value and differentiate themselves. Instagram can help DePuy Synthes achieve this goal