Opportunities and Threats facing the U.S Airline Industry

Opportunities and threats to the aviation industry in the US Passenger numbers have returned to pre-9/11 levels, but the health status of the entire airline industry in the United States remains unstable. According to the survey, from 2001 to 2003, the US aviation industry recorded a loss of $ 23.2 billion against losses of $ 1.6 billion in the first quarter of 2004. The $ 24.8 billion gap surpassed the 6 year gross profit. The economic, political, legal and technical fields of the external environment of the airline in 1995-2000 brought about a major loss to the industry.

Threat: The threat to Southwest Airlines is the situation, events or circumstances faced by all airlines in the airline industry. For Southwest Airlines one of the biggest threats since 9/11 is the decrease in the number of leisure travelers. Since the 9/11 terrorist attacks, many travelers have chosen to travel by car rather than fear. Since September 11, a lot of terrorist attacks have been done in the cabin. The last year was Christmas 2009. In order for Southwest Airlines to continue to grow and survive in the aviation market, they must continue to communicate the passenger's dedication to safety. In addition, Southwest Airlines must insist on strengthening the security of the airport.

Ryanair has these opportunities. The global aviation industry is currently faced with many threats that could hinder the realization of these opportunities. Some of them are unstable dollar exchange rates and fuel prices. These threats hampered the steady stream of revenue in the most recent phase of the airline, spent a lot of time in management, seeking hedges, fluctuations in the value of the dollar, and unstable oil and fuel prices (Anselmo, 2008 B). Another threat is that the ongoing economic downturn in major economic zones is still affecting the decline in airline passenger numbers and the number of alternative air travel is increasing.