Online Travel Industry

Online travel industry Internet tour booking has been prosperous in recent years. In the first three months of 2005, US Internet booking reservations rose by about 20% compared to the same period last year. Companies such as Expedia, Travelocity, Orbitz, etc. place more emphasis on selling overseas markets to companies and expanding them. The trip has become one of the most developed categories of the Web. According to ComScore, "Last year's online leisure travel booking amounted to about $ 51 billion, accounting for 44% of all online sales.

Expedia's early big missed stories are well known in the online travel industry. Expedia is one of the pioneers of online travel reservations. Established by the Microsoft team in 1996, then merged with the media company IAC property, then became an independent public company in 2005 as Khosrowshahi as CEO. Expedia then follows the so-called "merchant model". In this system, when you book a hotel, you pay Expedia by prepayment. This will reduce transactions and buy rooms instead. Expedia's margin is amazing - the company received more than 25% of the accommodation fee

Friendly competition caused by Airbnb, Booking, and Expedia has raised concerns about online travel. Technology companies have entered the dominant market, expanded new revenues for new products, and provided marketing exposure and practical data to today's travelers. Major enterprises in the online travel industry compete for strategic partnerships that add value to their technology and product development roadmap. But online travel agencies are ignoring customer's success - follow a similar pattern seen in the restaurant distribution / takeaway industry