Online Shopping has Greatly Imrpoved Life for Consumers

Online shopping, also called online shopping, is defined as a type of e-commerce that enables consumers to purchase goods and services directly from sellers via the Internet using a web browser. This is not a network storage but an embedded system of the Internet that stores and shares data. Online shopping is similar to social shopping, that is, electronic commerce methods where shoppers shop online together. Unlike public shopping, it is a shopping method that helps customers make decisions by allowing shoppers to comment on items and make others participate in purchasing decisions.

Online shopping becomes a fashion activity in life, consumers can enjoy their favorite lifestyle. Online shopping is an e-commerce for business-to-business (B2B) and intercompany (B2C) transactions, a process whereby consumers purchase products and services via the Internet (KM Visually United, 2008). In particular, the popularity of e-commerce (e-commerce) affects the behavior of retailers and consumers. B2B sector dominates e-commerce from the viewpoint of dollar value of transaction, but the potential impact of B2C on consumer purchasing behavior is still important (Cao and Mokhtarian, 2005). It becomes a substitute for traditional shopping media through flexible and interactive online shopping (e-shopping). In the future, there is a possibility that specific products and services will be exchanged by e-shopping.

E-commerce is another online activity popular among consumers, consumers shopping online about 8% of their time. Some people think that using social networks will have a positive and negative impact on online shopping activities. On the other hand, consumers who accumulate goods and services (advertisements of products, conversations of friends, sharing, photos, shopping experiences) on social media tend to do more powerful online shopping activities. On the other hand, the time spent on social networks can replace the time spent on an e-commerce site and have a direct negative impact.

The experience gained from online shopping is very important for consumers. The reason is that it affects consumer perception that it keeps shopping online. Consumers conduct specific evaluations such as information on products, privacy, security, methods of payment, delivery mechanism, risks faced by consumers, products to be delivered to consumers. 2002; Parasuraman and Zinkhan, 2002; Mathwick et al. , 2001). (Shim et al., 2001) If the experience of online shopping is satisfactory to the consumer, the result will be that consumers will continue shopping online in the future. On the other hand, if consumers' past experience of online shopping can not be satisfied, consumers are hesitant to continue online shopping in the future.