Online Booking

We began offering online booking, and we believe that we will dial half of the phone. The website is easy to use and my clients can date themselves

Online booking is an increasingly important channel for travel sales. Based on literature review, this paper proposed a new online booking travel behavior research program. From the three stages of online reservation, summarize the online information retrieval result, the determinants of online reservation, and the royalty of online reservation. Since consumer behavior is the foundation of marketing, our literature survey provides a systematic view of travel marketers. In addition to the actual contribution of this research, research gaps and future research opportunities such as social media, online reservation, perceived value of online reservation, mobile phone reservation, group purchase, online train ticket in Chinese train etc I will clarify. Empirical research methods, especially structural equation modeling methods are recommended for future research. The results of the paper also revealed future research on online tourism management

The literature focuses on hotel rooms and air fares online booking, but the train ticket is the most reserved online item in China. Tickets are only available on-line at the official website of the railroad company www.12306.cn, fixed price is the same as offline channel. Every year hundreds of millions of people are booking a train ticket in China. Future research on the behavior of train ticket online reservers will certainly provide railway companies insight into improving online services and improving passenger satisfaction.

Summary - The number of tourists using online travel reservations is increasing. This paper reviews three stages of online reservation and summarizes the research results of online information retrieval, determinants of online reservation and loyalty of online reservation. Based on literature review, this paper proposes a new online booking travel behavior research agenda and proposed an empirical method for future research. This survey not only comprehensively understands the behavior of travel marketers, but also reveals future research on online reservation.